We all love our cities, don't we? Whether been born there or you live there now, this love stems from a sense of belonging. Cities are so much more than concrete buildings and lush, green parks. They provide us with a home and we develop a love that is unparalleled. How many times have we had arguments with friends about our respective cities being the best?
Understanding this sentiment, Yatra.com introduced #YatraToMyCity - a campaign designed to test this very love. A microsite was created where users were asked to share photos, videos or even anecdotes about their city. They would then have to ask their friends and family to vote for their entries. At the end, winning entries and winning cities would be announced. This campaign was also bound to create waves on social as it was something that everybody could relate to.