This was Super Creative Twitter campaign that we ran for launching Iconic British apparel brand Superdry in India.
In this campaign that was hosted on a microsite, (http://www.superdrymorgan.com/) we asked Tweeps to tell us their best #10Songs4SuperDrive on the Superdry Morgan 3 Wheeler.
We converted all the tweets that came in into Tweetfuel that fueled the Roadster's journey from UK to India on a virtual drive through France, Germany and Dubai.
WHAT WE ACHIEVED
The campaign generated over 5 million impressions with over 2600 tweets.
The microsite has had over 2500 views with people spending more than 3 minutes on the website on average.