We were handed the The Nubia Z9 by ZTE and asked to market it the best way possible. Now, the phone was a genius, and we knew that there was no stopping it!
WHAT NEEDED TO BE DONE:
ZTE ventured in to the premium market segment with their brand Nubia.
THE BRIEF: For this they needed to tailor the brand to Indian sentiments and launch it in the country
Brandmovers identified the niche where Nubia would fit it and developed communications as well as a brand strategy in tune with that.