We created an annotated, interactive video featuring the smoking hot Chitrangadha Singh in Puma gear that taught you the right exercises and got Puma’s sales sky-rocketing!
THE LAUNCH BRIEF
PUMA in partnership with Jabong approached Brandmovers to launch their workout wear collection along with their brand ambassador Chitrangada Singh in a clutter breaking way.
THE VIDEO THAT GOT YOU INVOLVED
Brandmovers used this opportunity to create an interactive as well as product focused solution with the first of it kind interactive video. Breaking the record for the most annotations in a single video, the campaign was quite a success.
BROKE RECORDS & HOW
Sales Increased by 84%
Most Annotated Video-1700
1 Lac Website Visitors