A thought-provoking film around the archaic idea of arranged marriages that would not portray change in the negative sense, but instead talk about the beginnings of something greater.
Within a few hours of its release, the video achieved the ‘viral’ status– i.e. it crossed 2 million views. It also went onto become one of the most watched online videos in India and initiated massive conversations all across social media.
WE CHANGED THE
CONVERSATION & HOW
A massive numbers of shares were made on all social channels and the video gave way to the initiation of conversation and change in mind-set. 42.9 million Twitter impressions
THE MEDIA WENT BERSERK
The video was featured in the biggest content forums like Adweek, Campaign India, Buzzfeed, AFAQS, India Today etc – in this way, organic PR worth Rs. 8 crore was generated. Biba Apparels also recorded a 16.8% increase in revenue as compared to the same time the previous year.