We created a super-fun campaign for BedHead, a brand who is all about glorious hair & a unique personality.
IT ALL STARTED WITH AN EDGE:
Whenever we hear TIGI, we think of fun, we think of the rebels & rule-breakers, we think of mischief and a bit of cheekiness. And this is the tone that Bed Head wanted us to showcase through a digital campaign. Along with that they also wanted to promote their hair salons and stylists.
To position Bed Head as a fun and bold brand, we came up with “This Is Me” Campaign. The main focus of the campaign was the video that featured five super-cool individuals and a music duo who stayed true to their form even through their offbeat career – and emerged successful.